It is described by C. They do not possess the quality of mind essential to grasp the interplay of individuals and society, of biography and history, of self and world. It is important that people are able to relate the situations in which they live their daily lives to the local, national, and global societal issues that affect them. Without the ability to make these relations, people are unable to see societal issues that affect them and are unable to determine if these issues require change to better their everyday lives.
Sociological Perspectives on Mass Media Originally written August 30, The number of people around the world who have access to a variety of media continues to grow exponentially.
Even Buddhist monks in Tibet have access to television and the internet is increasingly available to remote and rural communities. Moreover, the amount of time humans spend consuming different media also continues to increase.
The following is an analysis of the Mass Media through the perspective of the three main Sociological theories — Functionalism, Interactionism and Conflict Theory, and their relative impact on the media as a sociological institution.
The first theory to be explored is the Functionalist Theory, which basically states that each aspect of society is interdependent and contributes to society's functioning as a whole.
Further, it emphasizes that society is held together by social consensus and cohesion, in which members agree upon and work together to achieve what is in the best interests for the society as a whole. More implicitly, functionalism argues that if something does not serve a useful purpose in society, it will not endure from one generation to the next.
Based on this perspective one would conclude that the purpose of the media has become increasingly useful to society since its prevalence has only increased. From the Functionalist perspective, the media serves five essential functions — it acts a means of socialization; enforces social norms; confers status; promotes consumption; and keeps us informed about our environment.
According to the Interactionist perspective, people attach meanings to symbols, and then they act according to their subjective interpretation of these symbols.
Accordingly, interactionists seek to analyze how the mass media contributes not only to shaping social behavior between members of society, but also to creating shared understandings of this same behavior.
Conflict Theory, tends to present society in a different light than do the functionalist and interactionist perspectives. While these latter perspectives focus on the positive aspects of society that contribute to its stability, the conflict perspective focuses more on the conflicted, and ever-changing nature of society.
Unlike functionalism, that defend the status quo, seeks to avoid social change, and asserts that people cooperate to effect social order, conflict theorists challenge the status quo, encourage social change, and believe wealthy and powerful people try to force social order lower classes and minority populations to serve their own interests.
Based on this point of view conflict theory argues that the mass media simply reflects, and often even exacerbates the many conflicts and divisions within different groups in our society. Therefore, as opposed to functionalists, conflict theorists believe that the mass media serves to reinforce the distance and discord between genders, different races and ethnicities and social classes, rather than promoting social harmony.
Each perspective interprets the role of the mass media in a different manner and hence each theory is likely to affect the views of individuals who are part of the institution in distinct ways.
As a functionalist, you are likely to view the programming decisions of a news organization executive who deliberately decides to omit a negative story about one of its sponsor corporations as a neutral act designed to reduce potential disharmony within the organization and possibly the public at large.
As an interactionist, you would be interested in how the decision may affect the day to day interactions between the members of the organization or even between the organization and members of the public may be affected.
On the other hand, a conflict theorist would likely view this as one of the negative functions of the mass media — Gatekeeping. Gatekeeping is the method by which power is maintained within the elites which control the flow of information by ensuring that material must travel through a series of checkpoints before reaching the public Schaefer, Therefore conflict theory explains why news organizations may shy away from negative stories about corporations that finance large advertising campaigns in their newspaper or on their stations.
This was clearly evidenced when TV networks receiving millions of dollars in advertising from companies like Nike and other textile manufacturers were reluctant to run stories about possible human-rights violations by these companies in foreign countries. Conflict theorist identify the same problem at the local level where city newspapers will not give new cars poor reviews or run stories on selling a home without an agent because the majority of their funding comes from auto and real estate advertising.
Conflict theory seeks to promote social change, whereas functionalism seeks to thwart it and interactionism merely to observe and analyze it as it pertains to the everyday interaction. There is no disputing the fact that online social networks are becoming an increasingly dominant form of media in everyday life.
And the forums for these conversations cultivate a tight, unswerving and mostly unforgiving community and culture.Abstract. Policy interventions that affect or are mediated through the family typically assume a behavioural response. Policy analyses proceeding from different disciplinary bases may come to quite different conclusions about the effects of policies on families, .
No two people are going to have the exact same view on a particular subject. There are however, three major categories in which people might choose to approach topics. namely how gender impacts behaviour giving rise to inequality.
Interactionism: Interactionism is micro and believes that meaning is produced through the interactions of. Feminist views of the family (Marxist and Radical) she grabs hold of Parsons’ view of the family as functioning to Diana Feeley () argues the family socialises the young into a false consciousness of class inequality and stratification; Feeley position is similar to that of Althussar’s, arguing familial ideology is designed to.
A symbolic interactionist sees society as the product of everyday interactions of individuals. This point of view emphasizes that: We attach meaning and labels to everything; Reality is how we define it; Group influence impacts individual beliefs and actions; How a food group is labeled can have a powerful effect on health and eating trends.
In this essay I will discourse how gender inequality has been explained. In making so I will research three board approaches on gender differences and inequality. Which I will compare Read More "Gender inequality from a socological point of view". Sociology is an exciting and illuminating field of study that analyzes and explains important matters in our personal lives, our communities, and the world.
At the personal level, sociology investigates the social causes and consequences of such things as romantic love, racial and gender identity, family conflict, deviant behavior, aging, and.