Steve is a regional radio executive for the AP bureau based in Phoenix.
How to Write a Script for a Second Radio Spot by Scott Krohn - Updated September 26, The structure for successful 30 second radio advertisements divides the time into four parts, which allows for a maximum of 2 to 3 short sentences in each section.
In addition to being efficient in the delivery of relevant information, the ad must grab the attention of the listener within the first few seconds and motivate immediate action. Advertising to Your Audience Make sure that your advertising reaches your target audience by matching the demographics of the radio station with your product or service.
For example, if your product is an energy drink, the audience of potential buyers will be much larger on a station that largely reaches listeners aged 18 to 34 than one with a majority of retirement-age listeners.
Ask each radio station to provide the listener demographics applicable to your products -- including age, income and gender -- to find the best match for your advertising campaign.
The Product Start the ad by mentioning the product in a context where it solves a problem. Posing a problem and offering an immediate solution can get the attention of listeners who are trying to find an answer for a pain, inconvenience or aggravation that occurs in their life.
For example, juxtaposing the inconvenience of a dead mobile phone battery with a portable charger as the solution will resonate with listeners that experience that problem. Video of the Day Brought to you by Techwalla Brought to you by Techwalla The Benefit Clearly define how the product will improve the lives of the listeners.
Using the portable charger as an example, the benefit for the listeners can be described as never missing an important call again.
A benefit that elicits an emotional response can be effective as well. For example, never missing an important call could be modified to never missing a call from a loved one, a child or a grandchild.
An Incentive Offering an incentive gives listeners a reason to call immediately, rather than waiting. This is an essential element of the advertisement because of the temporal nature of radio spots.
An example of an incentive that calls for immediate action would be an offer of 50 percent off of the purchase price for the first 20 callers. Incentives that have a limited time also can be effective. A Call to Action Finish the ad by telling listeners what you want them to do next, whether the desired action is a phone call, ordering online or visiting a store.
Having a vanity phone number created around the name of the product, or one that repeats the same number can help listeners remember where to call.
A simple website address that contains only the product name will be easier to remember as well. For example, if the product in the ad is called Red Widget, having redwidget.Thanks, Glenn WORLD OF RADIO contents: Antarctica, Bhutan, Brasil, Canada, China, Cuba, Greenland, Korea South, Madagascar, Nepal, New Zealand, Nigeria and non, North America, Northern Mariana Islands, Spain, Taiwan, Thailand, Turkey, UK and non, USA, Vatican, Yemen non?
and the propagation outlook. with chorus jingle at (heard. In , producer Howard W. Koch, Jr., optioned his book to be made into a movie for Paramount Pictures.
Jim was let go from KLSX when the station changed from "classic rock" to "Real Radio" Talk format in the summer of Example radio script 1. Example of a radio scriptIntro: Radio Ident Jingle: 7 rutadeltambor.com immediately to DJ: “Hello and welcome to ISM Radio!
May 9th, – SALUTE TO RADIO MONTH – PART 2. PROGRAM 2: LIGHTS OUT () “The Coffin in Studio B” by Wyllis Cooper. A story within a story offering a look at the behind-the-scenes of radio broadcasting.
Bob, (Wilkner, Pompano Beach, Florida, UT Nov 29, WORLD OF RADIO , DX LISTENING DIGEST) No heard later the night before as in first report above (gh, DXLD) , Radio Pio XII at in Spanish with a man and woman with impassioned talk over occasional telephone on hold sounds then a man with echo chamber talk with a mention of.
This is Marillion's fourth and final studio album before the departure of the original vocalist-lyricist Fish and the arrival of Steve Hogarth, with whom the band would steer into quite another direction over the decades to come.