Commencing inwithin fifteen years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The paper also throw some insights into the Blue Ocean Strategy concept which is used by AirAsia as one of its strategic moves.
The Lewin-Schein change model was applied as the theoretical framework to identify and analyze the strengths and weaknesses of Nationwide Express as well as the threats and opportunities of the company.
A short interview was done to complete this paper.
To compete effectively, firms must constantly improve their performance by reducing costs, enhancing quality, and differentiating their products and services April Chang and Tung Chun Huang, The effort to develop linkages between business and personnel management in firms is not a new one.
In fact, the whole issue of human resource management was raised at the beginning of the s in terms of the need to look 1 at the traditional personnel issues, such as selection, training, compensation, etc. The term strategy has been defined in a variety ways. Strategic management is the set of managerial decision and action that determines the long-term performance of the organization.
It includes environmental scanning both external and internal, strategy formulation strategic or long range planning, strategy implementation, and evaluation and control.
Based on the theoretical framework of LewinScheinhe, the strategic management process consists of three basic elements: In order to complete this study, we have decided to apply this model towards Nationwide Express Courier Services Berhad.
Couriers are distinguished from ordinary mail services by features such as speed, security, tracking, signature, specialization and individualization of express services, and swift delivery times, which are optional for most everyday mail services.
As a premium service, couriers are usually more expensive than usual mail services, and their use is typically restricted to packages where one or more of these features are considered important enough to warrant the cost. Different courier services operate on all scales, from within specific towns or cities, to regional, national and global services.
Courier services in Malaysia are relatively young. FEDEX came in In a local outfit GD Express began operating.
Number of Courier Licenses 5.This paper will look at the award winning Malaysian low cost carrier- AirAsia’s by analyzing its strengths and weaknesses using strategic tools such as PEST analysis, Michael Porters Generic strategies, SWOT matrix analysis, Porter’s Force Model Competitive Forces Model, BCG Matrix, Internal and External Factor evaluation Matrix and rutadeltambor.com Malaysia Airlines (MAS) is the Malaysian national air carrier.
It was incorporated during the early days of air travel in From a humble beginning, MAS has developed into a renowned international airline with award-winning products and services. Abdul Aziz, Aza Izati () An evaluation of the perceptions and behaviours of individual investors in Malaysia towards equity crowdfunding.
[Dissertation (University of Nottingham only)] Abdul Aziz, Azah Najwa () The Stock Market Reactions to DomesticJoint Venture Announcements:The Malaysian rutadeltambor.com Malaysia Airline System Berhad Company Profile.
COMPANY PROFILE 1. Company’s Background Malaysia Airlines began in as Malayan Airways. However, it was renamed Malaysian Airways following the creation of the Federation of Malaysia in The company is .
04 Malaysian airline system Berhad (W) As the new Chairman of Malaysia Airlines, I am focused on moving the airline back into profitability and onto a platform that will allow for long-term stability and growth.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.